(Choctaw Casino and Resorts)Ĭhoctaw has to be more careful than other businesses, though, when wading into sports. … I think offers a lot, and I think it’s great for the region.” Troy Aikman, former Dallas Cowboys quarterback and three-time Super Bowl Champion, in a shoot for Choctaw's new 'Where the Players Play' campaign. “I’m proud to be from Oklahoma, and I’m proud to be what I consider now to be a Texan. “They’ve done a lot for me and my community,” he said. Last summer, Aikman put on a music festival in Henryetta to raise money for the school district, which he says Choctaw was a big part of. In particular, Aikman, who hails from Henryetta, Okla., is excited to partner with an organization that is committed to the development of Oklahoma. “It’s not just the affiliation brands are benefiting from but also the audience reach the athletes have via their fans and followers.”Īll three athletes have worked with Choctaw before and highlighted the personal relationships formed between themselves and the tribe. So you have Super Bowl MVPs, revered baseball legends, prominent media personalities,” said Kern Egan, founder and CEO of sports marketing agency Multiplier.
“These athletes all stand for something in the hearts and minds of fans, and it’s those attributes that brands look to lean into with their marketing efforts.
